High-quality LED lights explosion-proof quality king
LED career long-term price war, the entire 2012, LED explosion-proof lights upstream companies are deeply involved in the price war, many companies overwhelmed, according to April LED published an...
LED career long-term price war, the entire 2012, LED explosion-proof lights upstream companies are deeply involved in the price war, many companies overwhelmed, according to April LED published annual report of listed companies appear, the upper reaches of corporate profits fell. The first quarter of this year, LED upstream company earnings reported good news, shopping malls have warmed up, the reason is for the "LED use price war to fight, good upstream company", that is, LED industry price war shifted from upstream Downstream use. Rivers and lakes rumors, LED lighting career in May will be completely started.
Say good price war?
As early as March, the former vice president of the NVC NVC speculation: the lighting industry LED product price war billion light fired the first shot, NVC, Op, Philips follow-up is inevitable, take the traditional way the mall price melee start . Price war initiator directed at Everlight, and even the "battle road" are now to help Everlight Imagine a good: Everlight Launched LED light bulb cheap strategy, officially started the lighting career price war, speculation billion light next process:
A: The widespread use of the media, to career, ways, users widely advertised, attract eyeballs, do things promotion.
Second: LED explosion-proof lights across the country held dealer investment elucidation meeting, the primary principle of customers is Op, NVC agents.
Three: The use of several inexpensive products to start the first array, launched a full range of products, one year into the occupation of the last four!
Now in May is now more than half, Everlight in April launched their cheap goods (3w half weeks light 10.8 yuan / branch, 3w full week light 11.5 yuan / branch, 5w half weeks light 18 yuan / branch, 5w full week light 18.5 yuan / stick), but that a good price war did not come on schedule, NVC, Op, Philips Although the recent new product times out, the price of new products have not been involved in the price war clues, it now appears that "the price War ", thunder rain little. Many manufacturers strongly cut prices to make consumers more affordable, but strongly does not mean there is no bottom line, after all, the cost of falling will inevitably affect the quality of goods, supporting services and some other brand value, such as NVC, Op, Philips and so dry In the lighting industry is now quite influential brand naturally do not want to self-smash signs.
LED lamps prices hard to drop
The so-called price war no matter what kind of occupation which areas, the war is not a big brand. Reporters visited a lighting city in Guangzhou found that LED lamps in the sale of the terminal is now very popular, similar string lights, spotlights, light bulbs this "small light" in the lighting shop is almost everywhere and heavily pushed, there are businesses that this LED lamps than energy-saving lamps LED explosion-proof lamps sold very well. Such as chandeliers, ceiling lamps such "headlamps" There are many LED light fixtures, but the price is usually equal to twice the brightness of energy-saving lamps, businesses that purchase LED light source "headlamps" not many consumers. Even more "weird" is that we visited the lighting store, despite the hanging NVC, Op, Osram and other brands of signs, but inside the sale of the LED and so few such brand lamps, when we want to shop when asked , They simply go with the caliber: the price is too expensive, the average consumer can not afford. They even dare not inventories, if there is a consumer, must first book. Now in the mall is "rampant" more still some small brands or even unknown brand of LED lamps, their prices really low enough, well-known brand products come out, if only the price, that the foundation more than a battle, However, low-end brands of goods quality and service to ensure that many consumers have to worry about.
In the eyes of the average consumer, the general LED lighting is now very expensive, twice as expensive brand goods even more disappointment. The current price of LED lamps has now dropped to "freezing point", and then look forward to price cuts, only cut corners, and this approach is no different for the company so "self-mutilation." So, LED lighting product price war no matter how to fight, hit the LED explosion-proof lamp LED lighting company, "all defeat all injuries," consumers will not be satisfied.