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LED lighting industry brand war and price war what is more important
专栏:Company news
发布日期:2018-01-17
阅读量:2234
作者:佚名
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OFweek Semiconductor Lighting Network News In the global economy are not very good environment, many industries have a crisis, have set off layoffs storm. The LED lighting industry, proud of natio...


  

  

OFweek Semiconductor Lighting Network News In the global economy are not very good environment, many industries have a crisis, have set off layoffs storm. The LED lighting industry, proud of national and local subsidy policies have been introduced, it is a thriving look. Today's LED lighting companies seem to have hit the chicken blood, no matter the size, product, market how, like the wolf-like, roaring into the tidal wave of the lighting market. At the same time, the price war once again become the sharpest open-pit ax in the hands of various businesses, there is no minimum, only lower, there is not to kill the opponent does not leave a film A will not give up!

However, the price war is really LED lighting companies can dominate the market a sword? Throughout the growth history of other industries, the price of the sword has been widely used by many enterprises. In the history of color TV industry, Changhong prices have so many colleagues scared, hate fear? However, Ni Runfeng still had to defeat his price war set off by himself. As an emerging market, LED lighting in the process of replacing the traditional lighting, is bound to experience a sharp decline in the price stage. However, the price drop should be based on the fact that the entire industrial technology and scale have become increasingly mature, rather than at the expense of quality, there is no bottom line price, to repel the purpose of competitors. This capture of the market, like a mirror in the moon, flowers, can not afford to beat.

LED lighting industry brand war and price war what is more important

In the final analysis, the price war must not rise to the strategic height of LED companies, only as a strategy to attack the city slightly. LED enterprise's core strategy must be to return to shaping the brand value, firmly grasp the bottom line of the quality of lighting products, in the long-term price competition, seeking management and quality improvement, build quality brand, LED lighting companies can walk longer .

Today's mainstream consumer groups have changed the concept of low-cost has become synonymous with low quality, while the product premium brought by the brand also has a higher acceptance. Too many enterprises in the country have tasted the pain of no brand, but the establishment of the brand is not an overnight success, in an attempt to rapidly increase the visibility of the enterprise by starting the price war and occupying the market. It can only be described as drying up fish and quenching thirst. Imagine, when a company's products were marked with low-quality labels, companies try to reshape the brand, how is it easy? What's more, the profits shaved by the price war will enable enterprises to walk on the tight steel wire in the capital chain.




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